Rating Lead Providers

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December 20th, 2011

Regular Insurance Leads or Exclusive Ones?

No Comments, Uncategorized, by Larry Viel.

Generating insurance leads takes a whole lot of effort. Whether you’re talking about just getting regular leads or getting leads that are already specific to a market that you are out to target, it is definitely not easy to get yourself the leads that you need. You have to think of extensive marketing campaigns and strategies just to start off the process and get your leads headed your way, not to mention the work it takes to filter them all out. A way to get past these problems is to purchase your leads instead of generating them on your own. Here is some information for figuring out which type of leads you should be after.

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Regular insurance sales leads – Regular insurance leads or shared leads are still targeted to your market. So, if you were only thinking of selling to health insurance leads for example, you could choose those types of leads. On the other hand, if you had senior insurance leads that you wanted to sell to, then you could make sure you got senior insurance leads by buying regular senior insurance leads. These types of leads are best if you want to expand your consumer base since the baby-boomers are growing in numbers by leaps and bounds.

Exclusive leads – Exclusive leads are a great way to ensure that you get leads which aren’t sold to other insurance agents as well. Obviously the more insurance agents a lead is sold to, the more competition you’re going to have. So if for example you are concentrating on a big area, it makes sense to buy exclusive leads so that you can lessen the competition.

Other than the fact that your insurance leads are easier to target when they are exclusive leads, you do still have to make sure that your cost is worth the revenue you are receiving. This is because exclusive leads can be much more expensive compared to regular insurance leads.

Balancing your leads is important if you want to balance out your cost while getting the leads you need as well. Make sure you get insurance leads from the right provider, and you’re in luck because that’s us. Sign up now!

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November 30th, 2011

Giving Your Medical Insurance Leads What They Want

No Comments, Uncategorized, by Larry Viel.

If you’ve worked in insurance for a significant time now, you know that there’s more to insurance leads’ need than just finding something that provides wide healthcare coverage and something that’s within their budget. Even if they don’t know about an insurance coverage that has a specific quality to it, they’ve got their hearts set on it. We’re talking about coverage that has low numbers of claims appealed and tiresome claim calls. They’re also looking for a policy where they can get their claims paid accurately and where the processing is fast and convenient.

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These qualities of insurance plans are great tools for you to use when you’re working on health insurance leads. If you meet up with a prospect who seems like they’re about to back out or if they’re even a little bit squeamish about signing an app with you, you can take these out of the bag. This might just be the little nudge that your potential customers need to truly take the leap and buy your products. It’s also the mark of a good insurance package. If you provide insurance coverage like this, there’s no doubt that you’ll be closing in more sales.

The point is that, you have to work these qualities into your insurance marketing technique. Although most prospects want to find a policy that covers for all if not most of their needs at a reasonable price, they also need insurance that won’t give them a headache when it’s their time to cash in on their benefits. If it takes too long for claims to be processed, what benefit will they gain there? What about claims calls that is so stressful? They might end up getting sicker than getting better from an injury or an illness with an insurer that’s so difficult to work with.

You have great products to sell in your insurance agency. The key is to market the qualities of your insurance products that people are trying to find. Give them a little nudge in the right direction of signing an app with you by telling them about these things.

Sign up now and you’ll have a great number of high quality leads that are just giddy to buy the insurance you’re selling.

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October 31st, 2011

Unresponsive Health Insurance Leads: One Way to Reactivate Them

No Comments, Uncategorized, by Larry Viel.

With the birth of the internet, it’s revolutionized the way that we do business, particularly with insurance marketing. When used to be, you had to work the phones and even drive around to work on your leads, you can do all that now in the comfort of your office with the help of email. It’s not far off then that if you’ve been in business for a long time that you’ve amassed email addresses of prospects, clients, customers and even those people who never really opened your messages.

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When you’re doing pretty well with your prospects, clients and customers, you might need a little bit of help with the people who stopped opening and reading your email messages. There’s still hope for you to get a close out of those and for that, you need to bring them back to life. When you have insurance leads that seem to have lost interest in getting coverage, you can rekindle their interest. One way would be to give them a very good reason to re-register with you. Before you even think about throwing these kinds of leads away, give them another chance. They might have become bored with your emails. Turn things around by inviting them to a six part email series of interesting topics that deal with insurance.

At the end of this, ask them to subscribe to another email series. Through the first email series, you got reacquainted with your medical insurance leads. Ask them if they would like to sign up with you again so that they can get your monthly newsletter. You also have to bring the message across that you expect action from them to continue receiving your e-newsletter. In doing nothing, they wouldn’t receive future emails from you.

When you’re an insurance agent, you’ll be working a lot with the email addresses that prospects, clients and customers give you. If these people happen to stop taking action with your newsletters, you don’t have to throw their addresses away just yet. You can still resuscitate their interest for insurance. Sign up now and you can learn about the other ways that you can regain the attention of a dead lead aside from the high quality insurance leads that you can pursue.

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September 29th, 2011

Email Marketing….The Right Way

No Comments, Uncategorized, by Larry Viel.

As an insurance agent, you probably understand why marketing your email is such an important and integral part of your insurance sales business. Remember that practically all of your contacts use emails and as such part of your insurance marketing strategy must be to send them marketing products via email. So ultimately the question is; how do you market via email the right way?

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First of all, you’ve got to make sure you don’t spam your health insurance leads. Spam isn’t just extremely irritating – it can get you flagged by almost all email providers. It’s a given that you have to send your prospects emails but what you’ve also got to understand is that overdoing it isn’t going to do you any good. If you’ve recently talked to a lead then you’ve definitely got to get in touch with them more than your older leads – but don’t just keep sending them emails encouraging them to sign up. Indeed, newsletters are extremely important insurance marketing tool.

Secondly, you’ve got to make sure that you are truthful in your email. Tell them exactly who you are and what you’re after. Make sure you sign your name; add your company to your signature; make sure you write a good subject line that isn’t in capital letters and don’t try to pass yourself off as someone else.

You’ve also got to add a link that allows your leads to unsubscribe to the email newsletters that you send. Not everyone wants to receive emails or newsletters so give them the opportunity to unsubscribe. This isn’t just something you have an option to do but it’s a requirement from a business standpoint.

You also need to make sure you build your database the right way. In order to do this, you’ve got to create mailing lists that will sort your leads into specific groups. You may even have a group of medical insurance leads who want additional newsletters and emails who you can target.

Emailing your leads need not be difficult but you’ve got to make sure you do it the right way. This way you can ensure that your leads won’t just find you irritating but a great source of insurance plans.

Market to our high quality insurance leads and increases your sales conversions. Sign up now!

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August 30th, 2011

Modes of Communication for Insurance Sales

No Comments, Insurance Sales Guide, by Larry Viel.

No matter how interconnected you think we might be with technology like phones, the internet and whatnot, it can still be difficult to reach few people. If you’re living on making insurance sales, you have to open yourself up to a number of contact methods so that you can always be there for your prospects when they need you. To begin with, when you’re establishing contact for the first time, you should never forget to leave your contact information. Aside from that, you have to provide them with other contact methods so they can have options.

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You’ll do well in leaving your phone number and your website address most especially if you have an instant quote engine in your website. The phone will be your mode of communication for leads that need more information about insurance and insurance leads who wants to go about the shopping process on their own. Your website will work well for those who would like to do their shopping and comparison of plans without someone hovering about them to buy a particular plan.

Make your contact number and email address prominent on you website so any Blue Cross of Georgia insurance shopper who wants to speak to you can see your contact information right away. Quote engines are self service types of tools and if they want to look at their options for themselves, they can just enter their information to get a quote. In turn, you’ll also get an alert that quote request has been made and you’ll have pretty much good idea on the policy that best fits your prospect’s needs.

Keep in mind that when you leave a message on your prospect’s answering machine, don’t forget to provide them contact options on how they can reach you. Ideally, your phone number and your website with an instant quote engine will do. The more reachable you make yourself; the better you make a connection between you and your leads. You’ll be there for them when they call you on the phone and they can do their own search with your website quote engine.

Are you having trouble coming up with high quality leads to pursue? Sign up today and enjoy calling steady flow of our high quality insurance leads.

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July 18th, 2011

Keeping Your Insurance Marketing Simple

No Comments, Uncategorized, by Larry Viel.

The biggest temptation for agents when dealing with health insurance leads is to load up their email messages with various benefits and offers. Although logic dictates that it’s the best way to go about it, it’s actually by keeping your messages simple and to the point that you close more successfully. When you have too much information in your email messages, you’re taking shots in the dark. You might hit something but it’s going to be more of a chance.

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When you work on your leads in a more targeted fashion like using insurance marketing tactics of sifting through your products that best suits your prospects, you get apps more often. Insurance is already so complicated to begin with and you’re adding more confusion for your prospects with so many proposals. Even if they want to make the choice themselves, they’re actually looking to you to guide them towards the right choice. That’s essentially what you’re in business for – to educate and guide prospects.

There may be a bunch of choices for your prospects but you have to do your part in narrowing the choices down for them. You’re the expert and they’re looking for your expertise on the subject. When you call your leads up to review one proposal, you’ll have a better chance of snagging insurance sales rather than sending them a couple of proposals that would take them hours to go over – and obviously add more confusion.

Target your offer, for instance if you have a new product, send an email out about this to clients whose policies are about to expire. You can’t sell a new policy to someone who’s isn’t in the verge of renewal yet. Keep in mind that when you’re sending email messages, target them to the recipient. If you find a number of great plans for your prospect, narrow it down to the best one.

Insurance leads needs your guidance and education on insurance. Provide this through simple and rightly targeted messages – and see a significant increase on the number of your sales.

Starting to get weary about the rate your making a sale? Sign up now and bring back your zest in pursuing insurance shoppers that are equally enthusiastic like you in hearing about their insurance options.

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June 15th, 2011

Getting your Prospect’s Ears and Hearts

No Comments, Uncategorized, by Larry Viel.

The funny thing about life is that we never know what happens next and this leads people to search for security. The most insurance being looked for is health insurance and as an agent looking for health insurance leads, you probably won’t need to go far to find them.

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Everyone would like to stay optimistic with their day-to-day life but we have to face the fact that accidents DO happen, and this is where health insurance comes into play. So the question now is where to find these medical insurance leads’? One good place to start for these leads would be online. You can put up a website filled with insurance information and equipped with quoting engine. When a visitor fills out the quote request form, it will alert you through your email. That’s when you can give them a call and give out your proposal.

Another method would be by purchasing them online from leads companies. It’s always good to know other insurance agents but in different fields, reason for this is that once they meet a client who they’ve insured and is looking for another type of insurance, you’d immediately be the first name to pop up depending on how well you know the agent – an army is more effective than a hero in the battle field.

Try to go through the information thoroughly and try not to miss out on any little details. In fact, there are a lot of hints that you can help you catch the attention of your prospects. For example, if your insurance leads are looking for family coverage, then letting them know about the benefits of your proposals on their kids can catch their attention.

Making your prospects feel cared for is very important especially when it comes to such a sensitive topic as health, you’d want to remind them that you’re willing to fully insure them but hope that they’d never be unfortunate as to use your services.

Is closing your leads becoming more difficult? Sign up now and submit more apps by speaking with genuinely interested insurance shoppers.

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May 23rd, 2011

Leaving Tailor-Fit Phone Messages Can Spawn More Sales

No Comments, Uncategorized, by Larry Viel.

Doing phone sales, you have to leave a message enticing enough for your insurance leads to call you back and find more about the policies and plans you’re offering. Either calling an individual health insurance leads or group leads, you need to come up with spectacular message that fits with what they have in mind. But before you start calling them, here are some things that you need to bear in mind when calling your individual and family medical insurance leads.

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You need to come up with a persuasive message without going pushy. It’s important than you deliver your answering message crisp and easy to understand. You need to have a good script and practice it until it comes out naturally. But remember that your scripts won’t always come out to a tee so you have to be prepared to make the necessary adjustments. Always make them feel that you’re ready to help them, anytime they need you. It’s the same with leaving a message on insurance leads that are looking for group policies for their employees. All you need to do is switch benefits of your phone script depending on who you’re talking with.

You actually have the same format – you identify yourself, state your purpose and whatnot. But with the benefits, you have to touch on the benefits that they want to have – and want to hear. For example, if you were talking with business owners, you need to tailor-fit a message that would save them time and money plus it gives their employees more reason to stay working for them. If you are able to deliver this message, you’ll likely snag a new customer.

Take them out of confusion and don’t overwhelm them with too many offers. If you tell long list of proposals, you’ll come out as trying to hit different targets. Instead of getting their attention, you’ll likely miss out their focus.

Are you still hard up generating your own leads? Sign up now and get steady number of high quality insurance leads to pursue.

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April 11th, 2011

Simple Strategies That will Enhance the Chance of Your Email Not to Land on the Trash Bin

No Comments, Uncategorized, by Larry Viel.

Email is a powerful marketing tool. It’s fast, efficient and most of all free. But since it’s free, almost every business entity take advantage of it and what do you know what happens next? Consumers end up with lots and lots of marketing letters. According to recent survey, Americans can receive up to 150 messages a day and it’s not impossible to think where these messages end up – on the trash bin. So if your insurance marketing includes using the email, you got to do something to make your email stand out from the rest of the messages and increase the chance of being read.

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Although there is no guarantee that your email will catch your reader’s attention, using this simple strategies will up your chance of earning your prospect’s interests. Start with your “from” line. This is where your recipients will know whom the email came from. To ensure that your receiver won’t label it as a spam, put your name and your email address on it. This will tell your prospects that you are a legit entity.

Also, make your subject line short and sweet. Instead of using one whole sentence, cut it to several sections and in not more than 50 characters – including spaces. A credible-looking subject line will read something like this – XYZ Insurance: Your Updated Insurance Rates. It’s important that you give the receiver a glimpse on the content or the purpose of your email. Putting your name will also reinforce your credibility in addition to what is written on your “from line”.

With the ridiculous number of email received everyday, it now becomes necessary to use the preview pane. People using the preview pane means that they are unlikely to scroll down and read the entire message. Putting this into account, you have to write all important information that you wish to impart which includes your proposal, your call to action including your logo.

Putting these simple strategies into practice does not guarantee the opening of your email but it can tremendously enhance the chance of being read. Remember that even you fire hundreds of emails everyday to your insurance leads but most of it ends up in the garbage bin, it’s just a waste of time and effort.

Are you having a hard time meeting your target sales conversion ratio? Sign up today and start closing more sales using our high quality insurance leads which are genuine insurance shoppers waiting to hear from you about their insurance alternatives.

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March 9th, 2011

Why You Shouldn’t Jump Into the Senior Insurance Market Right Away

No Comments, Uncategorized, by Larry Viel.

You must have been lured now into selling senior insurance policies because it’s the single fastest growing niche in the insurance industry. With over 70 million baby boomers entering their Medicare age in the next 30 years, you sure can look forward at stable commissions from the seemingly endless Medicare insurance leads. With guaranteed approvals and expanded private carrier options, it’s not difficult to imagine that the senior health portfolio will be your bread and butter.

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But before you jump into the fray, take a look at the restrictions that also comes with it. Because of the MIPPA or Medicare Improvements for Providers and Patients Act that was enacted in 2008, there are now some restrictions in place on how agents and producers should market to Medicare-eligible prospects. And one of the highlights of the new law tackles about when you can make a call and market your insurance policies to seniors.

One of the guidelines that some agents find it quite stiff is the inability to make unsolicited calls. So say goodbye to your old marketing strategy of random and unannounced phone calls since it’s no longer permitted – lest you run the risk of $11,000 penalty for each unauthorized call.  This even includes past clients and prospects that were referred to you – unless you have an explicit written consent coming from your leads to call them.

Also keep in mind that even the insurance leads that you buy online can bring you to trouble. So before buying any of your health insurance leads online, you should ask lead providers if their leads were generated through unsolicited calls, was it a product of a cross-sell and more importantly or did the prospects specifically requested to be contacted. Unless you’re satisfied with their answers, don’t ever pull out any single cent from your wallet.

Huge opportunities abound in the senior market but you should always be cautious when working with Medicare leads. If you happen to call someone who didn’t requested your call, you stand lose huge amount of money on fines and penalties instead of earning commissions.

Want to be sure that you’re not breaking any rules with insurance leads? Sign up today and grab a huge chunk of the senior health insurance market through our compliant and high quality insurance leads.

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